An Investigation of the Relationship between Typography and Audio-Based Communication in the Urban Environment, with Particular Regard to Pedestrian Wayfinding.

My longstanding interest in the fields of typographic and information design dates back to my time studying Graphic Design at the University of Salford. The opportunity to undertake a PhD allowed me to explore further my interest in these areas and combine this with my interests in the areas of pedestrian wayfinding. The main aim of this research was to identify and analyse whether typographic messages work better when influenced or supported by audio communication and investigate the cause and effect of one upon the other in the urban realm.

Since the completion of my doctorate I am currently based at TYPOCOM Visual Communication in Manchester, exploring through practice many of the skills and research techniques developed throughout my studies. We work with an extensive range of clients offering a wide range of creative services communicating through brand identity, corporate literature, advertising and digital media, as well as wayfinding and visual information systems. A portfolio of our work can be viewed at www.typocom.net

 

 

TYPOCOM is a Manchester based graphic design consultancy comprosing identity design, brand development, designers of wayfinding and visual information systems